<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></head><body><table id="top_location_line" width="100%"><table id="top_location_line" width="100%"><tr width="100%"><td><a href="http://www.urchin.com"><img border="0" src="../images/google_sm.gif" width="135" height="41"></a></td><td width="100%"><span id="top_line" style="width: 100%; float: left; clear: both; border-bottom: 1px solid #CCC;"><span id="top_title" style="float: left; margin-top: 10px;"><b>Help Center</b></span></td></tr></table>
<div id="page" lang="en" dir="ltr">
<div dir="ltr" id="content" lang="en">
<p class="line867"><strong>Tracking Ad<tt class="backtick"></tt>Words Campaigns</strong> <p class="line862">Tagging your Ad<tt class="backtick"></tt>Words ads is an essential prerequisite to allowing Urchin to show you which ads or campaigns are really paying off. <p class="line862">Campaign links consist of a URL address followed by a question mark and your campaign variables. The easiest way to ensure that you're using correct syntax in your links is to use the <a class="http" href="http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578">URL Builder form</a>. This tool will create your customized link, based on the information you provide in the form. <p class="line862">When filling out the <a class="http" href="http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578">URL Builder form</a>, you'll probably only use the following fields: <p class="line867"><pre>Field                   Example
Campaign Source         adwords
Campaign Medium         cpc
Campaign Term           motorcycle
Campaign Name           spring_parts_sale
</pre><p class="line862">Once you've generated your tracking URL, paste it into the Destination URL field of your AdWords ad. </div><div id="pagebottom"></div>
</div>


<div id="footer" style="clear: both; margin: 0; padding: 0; border-bottom:1px solid #CCC;"></div><div id="copyright" style="font-size: 70%; text-align: center;">&copy;2010 Google</div>
</body></html>